Slightly subversive books about a dog named Mr. Portland, Oregon-based photographer Carli Davidson turned the viral success of her pictures of dogs and cats shaking off water into a series of bestselling books. This new photographic market has been fueled by Internet sharing. His past work helped ignite what seems to be a seemingly limitless demand for pictures of animals behaving adorably,Ĭapriciously and above all hilariously true their own natures. It’s safe to assume that Casteel’s cat book will sell well. A dog wears its emotions on its sleeve, but nobody knows what a cat is thinking.” YouĬan’t expect things to go right when you’re working with a cat. “It just takes a ridiculous amount of patience. “Cats are not easy to photograph, but I eventually figured it out,” Casteel says. Dogs, however, are tops when it comes to Internet memes, and Casteel’s previous books stand as Will people respond to airborne cats the way they did to submerged dogs? Cats certainly have a fan base: An exhibition last year at the Museum of the Moving called “HowĬats Took Over Internet” considered why they get an out-sized amount of attention online. The new book, which as the name suggests features cats pouncing, will be an interesting case study in the relative popularity ofĬanines versus felines. Upside down and dogs become cats and cats become dogs.” “Getting cats in the water wasn’t going to work out, though I do own the domain name “Underwater Cats,” in case the world flips Puppies (2014) and Underwater Babies (2015), Little Brown will bring out his latest this fall.
Literary agents contacted him, and within two weeks he had a six-figure book deal with Little Brown.įour years later, Casteel has just completed his fourth book: Following his best-selling Underwater Dogs (2012), Underwater He began getting emails from people all over the world. Within 24 hours, the images had something like 100 million views, says Casteel. Keep in mind, Casteel’s hometownīut on February 9, 2012, photos on Casteel's website showing dogs ardently retrieving tennis balls under water were discovered by a Reddit user, who reposted them and “I was even thinking about leaving Los Angeles and going back to my hometown,” he says. Photographer when fate, or something like it, stepped in. Seth Casteel had $3,000 left on a credit card and was thinking about giving up on the idea of being a professional pet
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